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Društvene mreže i hrvatski politički akteri – primjer Facebooka

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Trconić, Anja. (2016). Društvene mreže i hrvatski politički akteri – primjer Facebooka. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Sociology. [mentor Bagić, Dragan].

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Abstract

The paper analysed official Facebook pages of Government of the Republic of Croatia and of six Croatian parties in order to explore their activities on this social network, their patterns of communication and the content they publish. It was found that Živi zid stands out among other parties; even though it did not have the largest number of Facebook fans, it had most posts and the highest rate of engagement. By its active use of Facebook, it managed to become a relevant participant on the Croatian political scene. Croatian political actors' frequency of answering to comments on their posts is saddening and it indicates their neglecting of two-way communication. The content of the posts is mostly news about activities of certain party, the government or their officials.

Item Type: Diploma Thesis
Uncontrolled Keywords: social networks, Facebook, politics, two-way communication
Subjects: Sociology
Departments: Department of Sociology
Supervisor: Bagić, Dragan
Date Deposited: 24 Feb 2017 10:14
Last Modified: 24 Feb 2017 10:14
URI: http://darhiv.ffzg.unizg.hr/id/eprint/7968

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