Mikac, Nevenka.
(2016).
Utjecaj dnevne štampe na javno mnijenje u nas.
Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Sociology.
[mentor Čulig, Benjamin].
Abstract
This paper provides an overview of the sociological analysis of the development of the
daily press and its influence on public opinion through three decades in Croatia: from
the regime era and strict controlled eighties, through the dissolution of the former
Yugoslavia and the birth of the democratic press in a democratic and independent
Croatia of the nineties until the time of the privatization of major publishing media and
entry of (foreign) capital in the leading Croatian daily newspapers, as well as sudden
internetization of society, and thus the beginning of the crisis of the press and
newspaper industry in the early 2000s in Croatia. From the aspect of social, political
and technological changes in Croatia the credibility and confidence in the print media
today have also been investigated, as well as the causes and consequences of falling
circulation of the daily newspapers, together with their losing race with electronic
media and above all the new media platforms such as the Internet, Facebook and
Twitter. The paper problematizes and verifies the thesis: a) that the Internet media and
social networks have become a new source of information; b) that the impact of the
daily print media has gradually decreased in proportion to their decreasing circulation
numbers and declining living standards of the Croatian population; c) so that therefore
newspapers, ie. daily newspapers today have lesser, almost minimal impact on public
opinion in Croatia.
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