Influence of attributed altruistic identity and argument quality on response to on-line survey

Okroša, Jelena. (2012). Influence of attributed altruistic identity and argument quality on response to on-line survey. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Psychology. [mentor Tonković, Mirjana].

PDF (Croatian) - Registered users only Download (524kB) | Request a copy

Abstract

The aim of this research was to examine the impact of attributing altruistic identity and arguments quality on participants’ response to on-line survey. The hypothesis is that attributed identity will increase the response to on-line survey in a situation where call to online research contains weak arguments about the research importance. In a situation where call to on-line research contains strong arguments, attributed identity will not increase response rate. Response rate was examined as the number of participants who accessed the questionnaire and the number of respondents who had completed the questionnaire. The study involved four groups of subjects: students of the first four years of psychology (N = 378). Members of each group (year of study) received an e-mail with different content: containing whether weak or strong arguments and with an attributed identity or without it. For each group e-mail invitation contained link to the on-line survey. In the case of ‘access to survey’ measurements, results did not confirm the hypothesis about the interaction of attributed identity and arguments quality. Results have shown that larger proportion of respondents accessed the questionnaire in the case when the message did not contain attributed identity, regardless of the quality of the contained arguments. In the case of ‘completion of the questionnaire’ measurements the hypothesis was confirmed: larger proportion of respondents completed the questionnaire if message contained attributed identity in case of weak arguments, which did not happen in the case of strong arguments.

Actions (login required)

View Item