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Odnos religije i medija: primjer scijentologije u Hrvatskoj


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Mađerčić, Petra. (2014). Odnos religije i medija: primjer scijentologije u Hrvatskoj. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Ethnology and Cultural Anthropology
Department of Sociology. [mentor Belaj, Marijana and Nikodem, Krunoslav].

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Media and religion were a subject of many sociological and anthropological studies which were mainly focused on media representation of religion and the use of the media by the religious groups. This paper describes similar relations on the example of scientology in Croatia. Since its official appearance in Croatia, scientology was rarely a subject of academic or media research, so it is safe to say it isn’t a discussed or researched enough domain. The purpose of this paper is to research whether media in their representations of scientology use the stereotypical frame and whether the scientologist use of the media is innovative apropos use of celebrity people for promotion. The methods used for the research were media content analysis of two daily newspapers, interview with three media members and one member of scientology and case study of television programs. The first hipothesis was confirmed in the results - media members, in their representations of scientology, use foreign reports on scientology which are often stereotypical. In future studies, it is necessary to discuss the extent of media reliance on foreign reports on scientology. Appropriate method would be additional media content analysis. Furthermore, scientologist use of the media isn’t innovative and it is limited to the Dianetic centre and the Mission of Scientology church in Zagreb. Due to difficulties of Croatian celebrity status analysis, the paper takes future research of that domain in consideration. To conclude, this paper highlights facts of insufficient media coverage of scientology and use of inadequate sources.

Item Type: Diploma Thesis
Uncontrolled Keywords: scientology, media, media use, stereotype, celebrity, Croatia
Subjects: Ethnology and cultural anthropology
Departments: Department of Ethnology and Cultural Anthropology
Department of Sociology
Supervisor: Belaj, Marijana and Nikodem, Krunoslav
Date Deposited: 12 May 2016 11:31
Last Modified: 12 May 2016 11:31

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