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Comparison of two versions of Implicit association test for the power motive


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Kušan, Marija. (2015). Comparison of two versions of Implicit association test for the power motive. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Psychology. [mentor Parmač Kovačić, Maja].

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The aim of this research was the comparison of two versions of the Implicit Association test (IAT). The first version contained „Power“ and „Weakness“ as attribute categories while the second version contained „Dominance“ and „Cooperation“. There were 73 participants and they all were psychology students at Faculty of humanities and social sciences in Zagreb. The results of the IAT's version with categories „Power“ and „Weakness“ have shown that participants had greater implicit power motive. Different results were found when the other IAT („Dominance-Cooperation“) was administered: participants had stronger association of self-concept with motive for cooperation. Self-evaluation on Dominance-Prestige Scale was used as measure of explicit power motive. Both IAT's have shown positive correlations with explicit measure. Evaluations by others on Dominance-Prestige Scale were used as first criterion and were positively correlated to the dominance motive gained on the second IAT's version, but not to the power motive from the first version. Participants who associated power motive with self-concept were evaluated by others as more dominant as well. The other criterions were two measures of motivations on Work Preference Inventory and Aspiration Index. Implicit motive gained on the second IAT's version correlated with both measures of intrinsic motivation, indicating that participants who have stronger association of power motive with self-concept also have higher levels of intrinsic motivation. No correlations were found for implicit motive from the first version.

Item Type: Diploma Thesis
Uncontrolled Keywords: implicit association test, power motive, intrinsic motivation, implicit motives, extrinsic motivation
Subjects: Psychology > Psihologija rada i ergonomija
Departments: Department of Psychology
Supervisor: Parmač Kovačić, Maja
Date Deposited: 06 Jun 2016 11:03
Last Modified: 06 Jun 2016 11:03

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