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Social Networking Phenomenon and Its Use in Libraries


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Hebrang Grgić, Ivana and Mučnjak, Dorja. (2015). Social Networking Phenomenon and Its Use in Libraries. Croatian Journal of Education : Hrvatski časopis za odgoj i obrazovanje, 17(1). pp. 217-241.

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Social media phenomenon has changed the way people communicate. Facebook has become the world’s most popular social networking site. It did not take long for libraries, as cultural and educational institutions, to recognize its importance and start using it for the promotion of their activities and improvement of their services. The purpose of this research is to determine the frequency and types of Croatian public libraries’ presence on Facebook. The paper analyses the nature of their presence, metric indicators, and activities on selected Facebook applications. The results are compared to previous studies conducted in Croatia and in the world. The conclusion brings a number of fundamental recommendations concerning the presence of public libraries on Facebook.

Item Type: Article
Uncontrolled Keywords: Croatia; Facebook; public libraries; Social Networking Sites
Subjects: Information sciences > Librarianship
Departments: Department of Information Science
Date Deposited: 05 Mar 2018 10:07
Last Modified: 05 Mar 2018 10:07

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