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Global Challenge: The (Im)possibilities of Transcultural Imagology


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Blažević, Zrinka. (2014). Global Challenge: The (Im)possibilities of Transcultural Imagology. Umjetnost riječi : časopis za znanost o književnosti, 58(3-4). pp. 355-367. ISSN 0503-1853

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Drawing upon transcultural theories (Welsch), praxeological cultural analysis (De Certeau, Reckwitz) and actor network theory (Latour), this paper examines theoretical and methodological possibilities for creating a transcultural imagology. Its main objective is to conceive a transcultural comparative semantics appropriate for interpretative analysis of textual, visual, mental and embodied images. In this manner, transcultural imagology might meet the challenge of global cultural hybridity: to recognize complex strategies of image production and dissemination through the rhizomatic structure of global cultural networks, as well as the silent and invisible tactics of their productive consumption.

Item Type: Article
Uncontrolled Keywords: globalization, culture, image, transcultural imagology
Subjects: History
Departments: Department of History
Date Deposited: 21 Feb 2017 09:44
Last Modified: 21 Feb 2017 09:44

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