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The Issues of Strategic Dissemination of Information in Croatian Tourism


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Bunja, Đani and Ražnjević, Marijana and Nekić, Pavica. (2007). The Issues of Strategic Dissemination of Information in Croatian Tourism. In: 1. međunarodna znanstvena konferencija "The Future of Information Sciences: INFuture2007 – Digital Information and Heritage", 7.-9. studenoga 2007., Zagreb.

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The paper deals with the problems of strategic dissemination of information in Croatian tourism. The introductory part treats the planning or, precisely, the strategic planning as a generic activity of management. Furthermore, it shows the results of a questionnaire carried out among Croatian tourism management experts about determining the messages disseminated in the tourism market, as much as in-depth interviews about determining the information disseminated in the tourism market. In addition, the paper deals with the issues of formulating, implementing and evaluating the strategies of information dissemination in Croatian tourism. In the concluding part it is asserted that tourist destinations must pay necessary attention to the collecting, processing, storing and disseminating of information, which should result with adequate messages, later conveyed to the tourism market.

Item Type: Published conference work (Lecture)
Uncontrolled Keywords: information, message, dissemination, strategy, Croatian tourism
Subjects: Information sciences > Social-humanistic informatics
Departments: Department of Information Science
Date Deposited: 19 May 2017 09:28
Last Modified: 19 May 2017 09:28

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