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Croatian logistics companies organizational semiotics


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Oroz Štancl, Irena. (2018). Croatian logistics companies organizational semiotics. PhD Thesis. Filozofski fakultet u Zagrebu, Department of Information Science.
(Poslijediplomski doktorski studij informacijskih i komunikacijskih znanosti) [mentor Varošanec-Škarić, Gordana].

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Dissertation Croatian logistics companies organizational semiotics will explore communication strategies that are the basis of Croatian logistics companies organizational communication. The theoretical foundation of the dissertation will be based on an analysis of recent international and national scientific and professional literature in the field of organizational semiotics and logistics companies business communication. In the empirical part of the dissertation, with the application of semiotic analysis, content analysis and semi-structural interview, Croatian logistics companies written and marketing communication will be analyzed. The main hypothesis of the research is: Professionally designed communication strategy is positively associated with successful business results of Croatian logistics enterprises. The research results will provide guidance for improving communication of logistics organizations with their environment and contribute to the understanding of organizational communication of logistics enterprises.

Item Type: PhD Thesis
Uncontrolled Keywords: organization, semiotics, organizational semiotics, logistics, logistics companies, business communication
Subjects: Information sciences > Media and communicology
Departments: Department of Information Science
Supervisor: Varošanec-Škarić, Gordana
Additional Information: Poslijediplomski doktorski studij informacijskih i komunikacijskih znanosti
Date Deposited: 20 Aug 2018 13:17
Last Modified: 20 Aug 2018 13:17

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