Populizmi u političkom diskursu (usporedba američkih i hrvatskih suvremenih političara)

Rogulj, Maja. (2018). Populizmi u političkom diskursu (usporedba američkih i hrvatskih suvremenih političara). Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Phonetics. [mentor Kišiček, Gabrijela].

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Abstract

Populism is one of the central features of contemporary politics. This thesis offers an analysis of the political discourse of contemporary American and Croatian politicians widely considered to be populist in media and scholarly work. The rhetoric of Donald Trump, Bernie Sanders, Željko Kerum, Božo Petrov and Ivan Sinčić is analyzed. Given that populism is their common denominator, the assumption was that certain rhetorical and argumentative patterns will emerge regardless of their ideological, cultural and geographical differences and that they will vary depending on the type of populism. The first part of this thesis outlines the key concepts of rhetorics, argumentation theory, terminology and typology of populism. In the second part, the discourse of the aforementioned politicians is analyzed and discussed. The results show that all of these politicians can be considered populist in a certain way, but also indicate the importance of better understanding of the term because of its varieties. The analysis affirms ethos as the most common mode of persuasion in political discourse and reveals some distinctively populist ways of establishing it. Populists' logical appeals are weak, not as common and somewhat more frequently used by ideological populists. Emotional appeals are frequent and mostly used to invoke negative feelings.

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