Gudlin, Kristina.
(2018).
The application of the theory of conceptual integration to illustrated blends.
Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Croatian Language and Literature.
[mentor Jelaska, Zrinka].
Abstract
The paper deals with the analysis of blends by applying the theory of conceptual integration. The first part of the paper covers the theory of conceptual metaphor, which was established in 1980's and used for its structure, hypothesis' and weak spots to create new, more complex and dynamical theory of conceptual integration in 1990’s. After the description of the theory of conceptual integration, the two theories are compared. In a second part of the paper, the analyzed blends are separated in two groups – blends that emerge at both formal and conceptual level (conceptual blends) and thus bear a new meaning and blends that emerge solely at the formal level (puns). When analyzing the blends, the non-verbal, pictorial element – photomontage was taken into consideration as it plays an important part in the construction of meaning. After the conclusion, at the very end of this paper, thirteen blends collected from Hrvatski rječnik stopljenica are listed.
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