Transcription and analysis od Croatian videoblogs

Žganec, Tena. (2018). Transcription and analysis od Croatian videoblogs. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Phonetics. [mentor Carović, Ines].

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Abstract

This thesis represents the analysis of introductions and conclusions of Croatian videoblogs. Its main purpose was to determine the rhetorical specificities of a vlog as a recently very widespread, but still not quite defined form of new media. A total of 28 vlogs from 9 vlog channels was selected for the analysis and their introductions and conclusions were transcribed. The analysis has shown that vlog combines elements of traditional public speech and rhetorical genres of electronic media, while the language and speech style used in vlogs are similar to those used in casual dialogic conversation. It was also found that the main function of introductions and conclusions, but also of vlogs in general, is creating the impression of conversation to encourage online interaction with the audience. Therefore, vlog is a hybrid rhetorical form which is essentially monologic, but has a dialogic purpose. Since video is a very adaptable medium, vlogs could be used in various ways in school classes, particularly in correlation of different school subjects and different fields of knowledge.

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