Utjecaj raspoloženja i socijalne prisutnosti na emocionalni doživljaj filma

Rajačić, Ana. (2018). Utjecaj raspoloženja i socijalne prisutnosti na emocionalni doživljaj filma. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Psychology. [mentor Rebernjak, Blaž].

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Abstract

The potential of film to elicit strong emotional response in viewers has been recognized in the field of experimental psychology and used for decades as a valuable method of mood induction. The aim of this research was to examine the effects of mood of the viewer, as well as social presence, on the valence of emotional response and evaluation of the film. The study included 109 female participants, students of Faculty of Humanities and Social Sciences aged 18 to 28 years, 76,1% of them were psychology students and 23,9% were students of other study programs. An adapted version of Velten's (1968) technique and selected images from IAPS (International Affective Picture System; Lang, Bradley & Cuthbert; 1999) database were used for experimental mood induction. Evaluation of film was assessed by using adapted Semantic differential scale (Osgood, 1952), while PANAS scale (Positive and Negative Affect Schedule; Watson, Clark and Tellegen, 1988) was used for measuring mood. The stimuli consisted of two short movies. An experimental research design was used. Differences between groups were tested by Analysis of variance (ANOVA). We hypothesized that subjects in negative or positive mood will evaluate stimuli more positive than the subjects in neutral mood. As the method of mood induction used in this experiment did not prove to be sufficiently strong, inducing only negative mood of a small effect size, it is not possible to determine whether a difference in film evaluation exists depending on the emotional intensity it evoked. Possible differences in emotional intensity and film evaluation depending on social presence were also assessed. The effect of social presence did not prove to be significant, but there is a possibility of some methodological shortcomings obscuring the measurement.

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