Razvoj publike popularne kulture u hrvatskim časopisima za mlade od 1958. do 1976. godine

Požgaj, Petra. (2019). Razvoj publike popularne kulture u hrvatskim časopisima za mlade od 1958. do 1976. godine. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Comparative Literature. [mentor Grdešić, Maša].

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Abstract

Focusing on popular culture and youth as its audience and exploring the impact these two phenomena have left on the global character and intellectual history of the twentieth century, this paper enters into dialogue with the existing literature and primary sources in order to employ an analysis of youth magazines published in Croatia as a way of making a contribution to research focused on Yugoslav culture formed in the post-war period not only by mapping a previously unexplored area, but also by emphasizing the extraordinary significance of the field of the popular and the figure of youth for the broader issue of the Yugoslav socialist project. Through an analysis of a number of theoretical reflections on Yugoslav popular culture and youth, this paper underlines the key symbolic importance of the figure of youth as the subject expected to carry out the Yugoslav socialist project and it demonstrates how this figure came to function as the privileged space for the negotiation of the tensions that mark the relationship between the Yugoslav vision of modernity and the developing field of the popular. Through an analysis of the primary sources and a consideration of the changes that occur in the broader economic, political and socio-cultural context, this paper identifies the period between 1958 and 1976 as constitutive for the development of the Yugoslav field of the popular and demonstrates how this field – which, in this period, becomes marked by a number of distinctions that drastically alter the image of the “set of generally available artefacts” and produce a privileged audience of popular culture, which is urban, middle-class, masculine and additionally marked by national distinctions – becomes more similar to its Western counterpart than it is typically assumed, which allows us to examine the issue of the “exceptionality” of Yugoslav popular culture in a new light.

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