Communication-information characteristics of silence in digitally mediated communication

Miloloža, Ivana. (2019). Communication-information characteristics of silence in digitally mediated communication. PhD Thesis. Filozofski fakultet u Zagrebu, Department of Information Science.
(PDS Informacijske i komunikacijske znanosti) [mentor Bakić-Tomić, Ljubica].

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Abstract

The dissertation explores differences between interpersonal communication (IC) and digitally mediated communication (DMC), model of hyperpersonal communication (HC) and the digitally mediated silence (DMS), with the particularity of silence in DMC. The results of the preliminary research and the main empirical research on silence in the DMC have been explained, with 3 research questions, 9 hypotheses and confirmed zero hypothesis. International research was conducted in Croatia, Bosnia and Herzegovina and Serbia, with 303 respondents. Directions for future research are detected. The scientific contribution of the dissertation in the field of information and communication sciences is the cognitive determination of HC as a new form of DMC and the scientific determination of the information and communication features of DMS, while the other scientific contributions are: This is the first scientific work in Croatia dealing with DMS in this way. The dominance of DMC in the modern business environment was established, and the advantages and disadvantages of the DMC revealed the emerging forms of DMS as well as its communication-information features. It has been scientifically established that the silence of the DMC communicators is unnoticed and that the education of the communicator greatly contributes to its dissemination and improvement. It has been proven that DMC silence is more used, but also abused and serves for manipulation. Based on the preliminary research, the doctoral candidate produced a survey questionnaire as a new research instrument.

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