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Image Inc: popular visuality and the postmodern american novel


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Cvek, Sven. (2005). Image Inc: popular visuality and the postmodern american novel. Master's Thesis (pre-Bologna). Filozofski fakultet u Zagrebu, Department of English Language and Literature. [mentor Knežević, Borislav and Švrljuga, Željka].

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The text treats the complex relations between popular visuality and the postmodern American novel. 'Popular visuality' is a shorthand term for 'visual forms of popular culture,' the cultural sphere constituted by visual technologies, primarily television and film (not excluding photography and other contemporary visual media). The basic assumption of the thesis is the domination of the visual mode of representation in American culture. This text analyzes the entanglement of visuality in the narrative structures of three postmodern novels: Thomas Pynchon's Vineland, Don DeLillo's White Noise and Douglas Coupland's Generation X. These texts incorporate visuality in an attempt to criticize the contemporary configuration of power in the US society. Apart from representing visuality as the central aspect of American culture, these novels register its fundamental impact on the process of formation of contemporary subjectivity.

Item Type: Master's Thesis (pre-Bologna)
Uncontrolled Keywords: novel, postmodernism, visuality, popular culture, visual media, power, capitalism, subjectivity
Subjects: English language and literature > American Studies
English language and literature
Departments: Department of English Language and Literature
Supervisor: Knežević, Borislav and Švrljuga, Željka
Date Deposited: 12 Oct 2012 08:34
Last Modified: 19 Mar 2016 09:59

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