Poslovna znanja u službi društvenog razvoja

Mišić, Petra. (2013). Poslovna znanja u službi društvenog razvoja. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Sociology. [mentor Bilandžić, Mirko].

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Abstract

In this paper, we provide a brief overview of several sociological theories of social development emphasizing economy and economic factors as the main drivers of progress. After exposing classic and contemporary theories of development, we present information society and technological development. Technological development, interdisciplinary scientific research and integration of knowledge in search of new and innovative are the key to success. Knowledge and innovation policy are the main lack of social and economic development of Croatia. Innovations as capitalized knowledge are becoming increasingly important in creating economic growth and social welfare. One of the most important business innovations, business radar in modern corporations is business intelligece. It is an important instrument for creating business knowledge, without which is impossible to operate in the global world of accelerating change and the flow of large amounts of information. As a strategic resource of management and creation of competitive advantages, it allows the identification of important business opportunities and potential hazards before it is too late to react. The importance of business intelligence has been recognized by many, now highly developed countries. In highly developed countries companies apply BI as a separate activity from 70% to 95% of cases, while in Croatia, business intelligence as a separate function is applied in 19% of businesses.

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