Changes in Structure of Work in the Creative Economy: Culture, Transition and Creative Class

Primorac, Jaka. (2010). Changes in Structure of Work in the Creative Economy: Culture, Transition and Creative Class. PhD Thesis. Filozofski fakultet u Zagrebu, Department of Sociology. [mentor Švob-Đokić, Nada].

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Abstract

In this paper the author analyses the changes in the structure of work in the creative economy of the countries of Southeastern Europe. The key framework for the analysis of these changes is twofold: on the one hand, the structural transition, where the globalization processes are taken as a key to these changes; and on the other the systemic transition, that is, the changes from socialist towards capitalist systems. Societies of southeastern Europe are mixed societies, in which the modernization processes of the first and second (reflexive) modernity are intertwined, with the key level of production in the latter being the symbolic production. Creative economy implies the processes of production, distribution and consumption of creative, cultural and symbolic goods, and it arises and is developed with information and communication technologies (ICT). In this way, cultures are no longer understood within an anthropological framework as systems of symbolic value – they are now more oriented towards individual choices, creation and exchange. Creative economy influences the development of new types of ownership (i.e. intellectual property), new types of work and new ways of work. Creative economy is both a global economy of hits but also an economy of niches, with the latter one being a more adequate model for the countries of Southeastern Europe. Specificities of work in creative economy have characteristics of nonstandard work, but also of underemployment and voluntary work. The author shows that in the countries of Southeastern Europe this situation is even more unfavorable for cultural workers due to the general unfavorable conditions of creative economy of Southeastern Europe. On the basis of presented data on work in/and creative economy it is evident that the processes of rationalization of the field, the development of local production, influence of new technologies, and opening of cultural consumption towards new formats is still under way. In the light of these findings the author concludes that the processes of cultural transition are still not finished in the countries of Southeastern Europe.

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