Upravljanje znanjem u procesu odnosa s korisnicima

Tepeš, Gabrijela. (2012). Upravljanje znanjem u procesu odnosa s korisnicima. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Information Science. [mentor Lasić-Lazić, Jadranka].

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Abstract

Knowledge is needed to bi located, defined, managed, archived and allowed to be distributed along all customers in one organization. Knowledge management is the most efficient in combination with humans and technology which makes that knowledge more available. But mostly we need quality people i quality electronic systems for knowledge management from it's creation, archiving and distribution. Because most organizations are economy and client oriented, most attention is given to the customers and creating better customer relations. And in this case technology comes as an ally in the form of customer relationship management which consists of various tools that make sinergy with sales and marketing departments along with customer support. At the end it is importang to mention the quality and systematic human resources management within the organization as it's backbone and the condition of it's success.

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