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The presence of Croatian libraries on the social network Facebook from 2012-2014


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Majcen Linn, Olga. (2014). The presence of Croatian libraries on the social network Facebook from 2012-2014. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Information Science. [mentor Hebrang Grgić, Ivana].

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This thesis surveys the presence of Croatian libraries on Facebook from 2012 to present in order to measure their quantitative and qualitative online presence. The result of the findings was compared with earlier studies in order to determine the different types of libraries and their varied presence on Facebook. Interaction between users and libraries was measured over a period of two weeks. An upward growth trend in overall presence is evident since 2009, however the vast majority of libraries lack a strategy to use Facebook as a tool for community engagement and public interaction.

Item Type: Diploma Thesis
Uncontrolled Keywords: Facebook, library, Croatia, social networks, book clubs
Subjects: Information sciences > Librarianship
Departments: Department of Information Science
Supervisor: Hebrang Grgić, Ivana
Date Deposited: 16 Dec 2014 10:08
Last Modified: 16 Dec 2014 10:32

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