Koren, Deja.
(2013).
National autosteretypes and heterostereotypes research: What do Croats think of themselves, Slovenians and Serbs?.
Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Psychology.
[mentor Čorkalo Biruški, Dinka].
Abstract
This research tried to determine the content of national stereotypes of Croats, Slovenians and Serbs, as well as the degree of positivity of the stereotypes in regard to age, sex and the level of education of the participants. We used the check-list constructed based on data obtained using the focus group method. 266 Croatian nationality participants were included in the research. The participants were required to mark the traits they think best describe members of a certain nationality. Check-list results show highest similarity between stereotypes of Croats and Serbs. Participants attributed the highest number of positive traits to own group, and the least number of negative traits to Slovenians. Although, according to the social identity theory, the autostereotype is expected to be the most positive, this research has shown no statistically significant difference regarding the stereotype of Croats. As expected, lower educated participants have the most positive stereotype of Croats, and the most negative of Serbs. Highly educated participants have shown no difference in the positivity of stereotypes of Croats and Serbs, while they have the most positive stereotype of Slovenians.
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