Löw Stanić, Ajana.
(2014).
Predrasuda i prikazivanje Roma u medijima: može li jedna televizijska emisija povećati međugrupnu toleranciju?.
Društvena istraživanja : časopis za opća društvena pitanja, 23(2).
pp. 303-325.
ISSN 1330-0288
Abstract
The aim of the study was to examine the difference in the
prejudice level toward Roma before, right after and seventeen months since the broadcasting of a reality show in
which the winner was a Roma minority member, and to
determine whether the representation of Roma and the issue
of Roma discrimination in print media coincides with the
given changes. The research included a survey study,
conducted at three time points and a content analysis of 231
issues of print media, published during bimonthly periods
that preceded each survey. Consistent with the hypotheses,
right after the show, the level of both overt and subtle
prejudice was significantly lower than before the show. 17
months later, although still lower than before the show, the
prejudice level demonstrated an increasing trend. The
highest representation of Roma in print media was found
during and right after the show, with the lowest proportion of negative articles, and highest representation of articles
concerning Roma discrimination. The results indicate that
only one television show could lead to significant reduction
of prejudice, through media contact with a member of a
minority and observation of a positive minority-majority
interaction, as well as through exposure to a media agenda
that promotes the social norms of intergroup tolerance.
Actions (login required)
 |
View Item |
Statistics
Statistics