Adamić, Anita.
(2015).
Comparative Website Analysis of Chosen Anthropological Centres and Similar Museum Institutions – Experiences in Making a Website for Anthropological Centre of Croatian Academy of Sciences and Arts.
Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Information Science.
[mentor Zlodi, Goran and Šlaus, Mario].
Abstract
With the arrival of the Internet and Internet services such as World Wide Web, the traditional way of seeing museums and similar institutions as exclusively physical versions has changed. World Wide Web enabled that sort of institutions to broaden their activity in a virtual space, offering their users supplementary experiences which they
cannot experience in physical institutions. Thanks to the fact that museums and other similar institutions recognized those advantages, communication between users and museum institutions has never been easier. This paper is therefore about the analysis and comparisons of a few museum websites and websites of anthropological centres so we could learn about informations and contents that they give to the users. The reason why I decided to analyse websites, especially of those two kinds of institutions, are the similarities which they share, like having collections, doing research on those collections and the professional staff that takes care of them. The results of the museum websites analysis has shown that the croatian museums take effort in being equal, if not even better than foreign museums, at least in the contents they share on their websites. Although even today websites serve museums
as a matter of promotion, their educational component has grown stronger, as did the supplementary contents which cannot be found in a physical version of a museum. The results of websites analysis of anthropological centres have shown that the anthropological centres are more closed systems than museums and that they give their users only a small insight in their activity. Most of the anthropological centres are focused on scientific research and because of that they are not occupied with drawing
attention of broader audience. Comparative analysis of websites of these two institutions has shown us that all the
contents and informations on websites can be put into the same form in both cases. We could say that they both give data connected to promotions, but also data which primary
objective is to educate users. If you compare the home page of both institutions, you can notice that anthropological centres give there description of centre's activity and fields of their research. Museums this kind of informations mostly give in special submenus whilst on the homepage they give informations about current and future exhibitions,
lectures and workshops, working hours and price lists. Considering that anthropological centres are closed systems, their websites usually have special forms which a person has to fill in, and contacts of the resposible people who will grant that person an access to the center and it's collections. Museums, as opposed to centres, depend on visitors so there is no need for any kind of preannouncement for museum visit, except in case of
professional guidance. One of the first things you notice on both their websites, is the significant difference in given informations about their staff, that is, their biography. Museum websites doesn't share their staff's biography and bibliography, as opposed to those of anthropological centres. Anthropological centres also give access to more different searchable databases than the museums. Counterintuitively, anthropological centres most often give detailed context to some artifact they present on their websites, as opposed to croatian museums which give only some basic information about the artifact.
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