From Distinction towards Relatedness: Geert Hofstede’s Model of „National Culture”

Katunarić, Vjeran. (2004). From Distinction towards Relatedness: Geert Hofstede’s Model of „National Culture”. Pedagogijska istraživanja, 1(1). pp. 25-39. ISSN 1334-7888

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Abstract

Geert Hofstede’s model of “national culture” is discussed from three aspects. From the sociological aspect, the model represents the expression of multinational companies’ interests for the removal of cultural barriers to business in the era of globalization, the barriers established by the models of importance of culture within empires and nation-states, preferring strict distinctions and fundamental incomparability of cultures. The second aspect of the discussion is methodological, pointing to the problem of relationship between empirical variations and typicalnesses in Hofstede’s model, since it does not sufficiently allow for variability and discrepancies in cultural pattern. The third, educational aspect, considers the question whether it is or how is it possible to use this model as a sample for an educational curriculum, i.e. pedagogically recommendable value-normative pattern of students’ orientation in the world which is democratic and pluralistic, but at the same time more and more market-united and uncertain

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