Brendiranje destinacije : studija slučaja Sjedinjenih Meksičkih Država

Sadak, Valentina. (2016). Brendiranje destinacije : studija slučaja Sjedinjenih Meksičkih Država. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Information Science. [mentor Babić, Darko].

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Abstract

The main role of this paperwork is representation and analysis of destination branding of The United Mexican States. It is based primarily on the case study of experimental and descriptive analysis. It emphasizes the importance of destination branding in the positioning on the international market and attract more visitors and investors. Analysing the strategies of branding I have pointed out the ways of firm positioning and creation of positive image and good reputation. By reviewing the positioning of The United Mexican States in the last years and its campaigns I have brought to consciousness the importance of improvement and constant refreshment of this brand which from the inner states disorder does not get to its full potential. I have briefly researched the destination branding of Republic Croatia, too, which records a positive improvement on the international market.

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