Knjižnica Filozofskog fakulteta
Sveučilišta u Zagrebu
Faculty of Humanities and Social Sciences Institutional Repository

Analyse visueller Metaphern in Snickers - Werbung


Downloads per month over past year

Tadić, Ljiljana. (2015). Analyse visueller Metaphern in Snickers - Werbung. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of German Language and Literature. [mentor Anđel, Maja].

PDF (German)
Download (218kB) | Preview


The implementation of new media is giving a lot of new requirements to the field of research. At this degree dissertation you get different views for linguists of metaphors in advertisement. For this purpose the Snickers advertisement was analysed by reference to the metaphor analysis of Lakoff and Johnson. This study is done to find out if and how visual metaphors in advertisements catch the interest of consumers. This study is based on an analysis of Snickers advertisements. The metaphor analysis of Lakofff and Johnson was consulted for this. The degree dissertation is structured in eight chapters. At the first chapter you get to know the content of the study as well as the methodical strategy.The advertisement in general is being shown in chapter two. Chapter three and four explain the metaphor analysis of Lakoff and Johnson and the specific difficulty of analysing metaphors. The key question is shown in chapter five following by the analysis in chapter six. In chapter seven you get the summary of the key results of the degree dissertation. The conclusion is made in chapter eight.

Item Type: Diploma Thesis
Uncontrolled Keywords: analysis, metaphor ananlysis, Snickers, visual metaphor, advertisement
Subjects: German language and literature
Departments: Department of German Language and Literature
Supervisor: Anđel, Maja
Date Deposited: 16 Sep 2016 10:48
Last Modified: 16 Sep 2016 10:48

Actions (login required)

View Item View Item