Valorisation of the cultural heritage of Medvednica Nature Park and suggested cultural tour

Klarić, Iva. (2016). Valorisation of the cultural heritage of Medvednica Nature Park and suggested cultural tour. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Art History
Department of Information Science. [mentor Ćorić, Franko and Babić, Darko].

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Abstract

In the last ten years the city of Zagreb has experienced an increase in the number of tourists, which has created the need to expand the tourist offer of the city and its surroundings. In line with the dominant trends in tourism showing more and more tourists opt for ecologically-sustainable tourism and want to enjoy an ecologically-acceptable and socially-engaged type of vacation, the following question arises: can Zagreb in addition to its cultural offers satisfy its visitors and draw them out of the city centre? According to a survey by the Medvednica Nature Park from 2012, 99% of its visitors are from the local population, while the majority of visitors to the Medvedgrad Castle are foreigners. The goal of this paper is to try to create a tourist product, which would attract some of these cultural tourists of the city of Zagreb whose motives are observing and appreciating the nature and culture, which dominates these natural areas. Such a segmented product would create a new tourist niche, which could lengthen the stay of tourists in the destination, increase their level of satisfaction and motivate them for repeated visits. The first part of the paper will include the valorisation of the cultural heritage of Medvednica Nature Park according to the types of objects, while their analysis will form the basis of a proposal of a cultural tourism route through the Medvednica Nature Park. The second part of the paper will include the creation of a cultural tourism route along with comparisons with similar endeavours in Europe and the rest of the world. Its realization is adjusted to fit the current tourism offer of the Medvednica Nature Park and the needs of modern visitors to the park. The focus of this route is cultural interpretation as one of the more important functions of cultural heritage management, and this will include research of the mentioned objects through consulting literature and documentation, analysing their importance and current state, as well as interpreting these objects in the context of the cultural tourism route.

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