Visual Identity as a Form of Communication in MMORPG

Afrić, Winton. (2007). Visual Identity as a Form of Communication in MMORPG. In: 1. međunarodna znanstvena konferencija "The Future of Information Sciences: INFuture2007 – Digital Information and Heritage", 7.-9. studenoga 2007., Zagreb.

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Abstract

The Visual identity of an in game simulated world (virtual reality) is a factor defined and established by the visual identity of all elements of the environment. Each of the (cultural, social, biological) visual elements is part of a system defining all levels of experience within the virtual reality world. Communication forms are crucial in defining the specifics of any particular element which in turn designs specific experience (for each of the agents immersed in the virtual reality). Specific experience is dependent on visual communication rules emerged through the construction of definite visual identity elements of an in game simulated world, and an understanding of particular game requests that both the visual elements and the visual identity structure as a whole must satisfy. The theme of Visual identity is very important for future development of convincing virtual reality in MMORPG and as a part of communication research for further development of Information science.

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