Majstorović, Dunja.
(2011).
Presence of Institutional Culture in Daily Newspapers – Analysis of Printed Editions of Jutarnji list and Večernji list in 2009.
In: 3rd International Conference "The Future of Information Sciences: INFuture2011 – Information Sciences and e-Society", 9-11 November 2011, Zagreb.
Abstract
This paper focuses on the analysis of the relationship between culture and media through presence of institutional culture in daily newspapers – Jutarnji list (JL) and Večernji list (VL). The aim was to get a quantitative indicator of the presence of institutional culture in two analyzed newspapers. In the course of research the following hypotheses were made: 1) Despite the existence of a culture column in the analyzed newspapers, the amount of cultural content is relatively small, 2) There is no significant difference in size of the culture column and the number of published texts on culture in the two analyzed newspapers, 3) The largest number of published texts is in the form of news. The timeframe of the study was one month (from 23 November 2009 to 20 December 2009) and the used method of research was content analysis. Found texts related to culture were sorted by type of text into the following categories: news, short articles, articles and interviews. The total number of found texts related to culture in JL was 315, and 355 in VL. The results of the study have confirmed the hypothesis related to low presence of culture in daily newspapers (first and third hypothesis) since most of the published texts were in the form of news and short articles (in JL they accounted for 79% and in VL as much as 87% of published texts). The second hypothesis was not fully confirmed. In fact, a significant difference in the size of the JL and VL culture columns was not established (both amount to approximately 2 pages), but there is a difference when it comes to the comparison of texts by type.
Actions (login required)
 |
View Item |
Statistics
Statistics