Promidžba narodnih knjižnica Primorsko-goranske županije

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Pavić, Lara. (2016). Promidžba narodnih knjižnica Primorsko-goranske županije. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Information Science
Department of Information Science > Chair of librarianship. [mentor Vrana, Radovan].

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Abstract

This paper provides an overview of basic marketing concepts (market research, market segmentation, marketing mix, SWOT and PEST analysis, targeting and positioning, marketing control/evaluation), with special emphasis on marketing in non-profit organizations. The paper also elaborates the concept of promotion, with special focus on the libraries promotion. The last part of the paper shows the three-part research of promotional activities in Primorje-Gorski Kotar County public libraries as well as the satisfaction of the members of the Rijeka City Library.

Item Type:	Diploma Thesis
Uncontrolled Keywords:	marketing, non-profit organizations, promotion, libraries, Primorje-Gorski Kotar County
Subjects:	Information sciences > Librarianship
Departments:	Department of Information Science Department of Information Science > Chair of librarianship
Supervisor:	Vrana, Radovan
Date Deposited:	11 Apr 2017 09:07
Last Modified:	11 Apr 2017 09:07
URI:	http://darhiv.ffzg.unizg.hr/id/eprint/8614

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