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Promidžba narodnih knjižnica Primorsko-goranske županije

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Pavić, Lara. (2016). Promidžba narodnih knjižnica Primorsko-goranske županije. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Information Science
Department of Information Science > Chair of librarianship. [mentor Vrana, Radovan].

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Abstract

This paper provides an overview of basic marketing concepts (market research, market segmentation, marketing mix, SWOT and PEST analysis, targeting and positioning, marketing control/evaluation), with special emphasis on marketing in non-profit organizations. The paper also elaborates the concept of promotion, with special focus on the libraries promotion. The last part of the paper shows the three-part research of promotional activities in Primorje-Gorski Kotar County public libraries as well as the satisfaction of the members of the Rijeka City Library.

Item Type: Diploma Thesis
Uncontrolled Keywords: marketing, non-profit organizations, promotion, libraries, Primorje-Gorski Kotar County
Subjects: Information sciences > Librarianship
Departments: Department of Information Science
Department of Information Science > Chair of librarianship
Supervisor: Vrana, Radovan
Date Deposited: 11 Apr 2017 09:07
Last Modified: 11 Apr 2017 09:07
URI: http://darhiv.ffzg.unizg.hr/id/eprint/8614

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