Promotivne aktivnosti narodnih knjižnica u Republici Hrvatskoj

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Kliska, Tito. (2017). Promotivne aktivnosti narodnih knjižnica u Republici Hrvatskoj. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Italian Language and Literature
Department of Information Science > Chair of librarianship. [mentor Lasić-Lazić, Jadranka].

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Abstract

This paper is about marketing in public libraries as a non-profit organizations. It shows an overview of promotional activities carried out in ten public libraries in the Republic of Croatia. In addition, the student project Bibliocycling is presented as an activity that promotes libraries, books and reading among children. Methods used in this paper are questionnaire and private interviews.

Item Type:	Diploma Thesis
Uncontrolled Keywords:	public libraries, marketing, promotional activities, Bibliocycling
Subjects:	Information sciences > Librarianship
Departments:	Department of Italian Language and Literature Department of Information Science > Chair of librarianship
Supervisor:	Lasić-Lazić, Jadranka
Date Deposited:	13 Feb 2018 14:16
Last Modified:	13 Feb 2018 14:16
URI:	http://darhiv.ffzg.unizg.hr/id/eprint/9051

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