Analiza i usporedba retorike Zorana Milanovića i Andreja Plenkovića u predizbornoj kampanji 2016

Štajminger, Ivona. (2017). Analiza i usporedba retorike Zorana Milanovića i Andreja Plenkovića u predizbornoj kampanji 2016. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Phonetics. [mentor Kišiček, Gabrijela].

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Abstract

This thesis is an analysis of rhetorical profiles of Zoran Milanović and Andrej Plenković. The analysis is based on their two television confrontations held during the election campaign prior to 2016 parliamentary elections. The first part of the thesis provides the necessary theoretical background and elaborates on rhetoric, political rhetoric, and argumentation. The second part consists of methodology overview and analysis, the latter including types of claims, ways of persuasion, logical fallacies, rhetorical styles, and speech performances. The aim of the thesis was to find out whether there are differences in the rhetorical strategy and choice of arguments between the two politicians, as well as to investigate the usage and frequency of logical fallacies. Furthermore, along with the comparison of argumentation and types of claims, the aim was to determine their rhetorical styles and whether they used figures of speech and tropes. Finally, their speech performances were compared. The candidates differ mainly in terms of speech performance and rhetorical style. The speech performance of Andrej Plenković was found to be somewhat better than that of Zoran Milanović, whereas Milanović had a richer rhetorical style. They both based their persuasion on ethos, which is the most frequent way of persuasion in political speeches; as well as logos since they corroborated their claims with evidence.

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