Hrgić, Danijel.
(2015).
Kultura medija i medij kulture: kalendari Pavla Rittera Vitezovića.
Diploma Thesis. Filozofski fakultet u Zagrebu, Department of History.
[mentor Blažević, Zrinka].
Abstract
Pavao Ritter Vitezovich was a renowned writer and a historian in Croatian Kingdom during the late 17th and early 18th century. Upon finishing his Kavalierstour, enriched by firsthand knowledge of modern European cultural and social currents, Vitezovich returned to his native homeland and began his work as a writer and publisher. Among the works he published, Vitezovich was mostly known for his elite culture books and works, however those made up only a part of his entire body of work. This paper deals with Vitezoviches production of popular culture media, more accurately vernacular calendars written and published in Croatian language. The main thesis of this paper deals with the structural and content related elements in Vitezoviches calendars in comparison with their European counterparts that influenced Vitezovich during his Kavalierstour. Though influenced by the central European calendars, Vitezovich adjusted the structural elements of his calendars in line with his idea of a perfect media. Second thesis deals with the fact that Vitezovich implanted elements of his „pan Croat“ ideological platform mixed with ideas of elite European culture in his calendars in order to spread his ideas among more numerous readership. This paper is heavily based on the ideas of modern media studies popularized by Marshall McLuhan and the social history of media theory developed by Peter Burke and Assa Briggs. Methodologically, Vitezoviches calendars were analyzed on several levels. First and foremost, they were analyzed on a structural level in comparison with several other central European representatives of the same media found in the library of Janez Vajkard Valvasor. After that the calendars were analyzed on a intertextual level (alongside the aforementioned central European calendars and other works that were associated with Vitezovich) in order to establish connections between them.
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