Body in the movements that promote a healthy lifestyle

Enderić, Tatjana. (2018). Body in the movements that promote a healthy lifestyle. Diploma Thesis. Filozofski fakultet u Zagrebu, Chair of Anthropology
Department of Ethnology and Cultural Anthropology. [mentor Bukovčan, Tanja and Potkonjak, Sanja].

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Abstract

This thesis explores the problem of body in the context of a healthy lifestyle movement within Herbalife in Zagreb. By observing the construct of body through ethnographic research, author questions does body as a project strive to construct an ideal body according to the standards of a society affected by consumer culture. The aspects of nutrition and exercise are used to identify the possible difference between the present ideal of a male or female body. The purpose of this research is to present the experience of everyday life where the body occupies a central place. Author also shares public reaction to the Herbalife concept. Research materials were collected by conducting interviews, reading literature, and incorporating her own perceptions and experiences.

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