Starman, Irena.
(2007).
Production of ideas in group and individual situation.
Diploma Thesis. Filozofski fakultet u Zagrebu, Department of Psychology.
[mentor Kamenov, Željka].
Abstract
The objective of this research was to see what impact the group situation and closeness of group members have on the number and quality of produced ideas. 3 hypotheses were tested: 1. more ideas will be produced in group situation than in individual; 2. group in which their members know each other better will show a greater brainstorming effect; 3. ideas that are produced in group will have higher quality than the ideas produced in individual situation and there will be an interaction between production situation and a college year. Participants were psychology students (N=104) divided according to the college year (first year and higher years) and according the situation of idea production (individual and group situation). Their task was to produce ideas how to improve student activity on the college. They had 10 minutes for the production. Number of produced ideas in group and individual situation were compared and qualitative analysis was made. The results are showing that there is a brainstorming effect, but member closeness has not an effect on it. Qualitative analysis showed that, generally, better ideas are not produced in group situation, but students from a higher college year in group situation produce more original but less carried out ideas.
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