The effect of anglicization on the shaping of public space in the city of Pula

Manzin, Manuel. (2017). The effect of anglicization on the shaping of public space in the city of Pula. Diploma Thesis. Filozofski fakultet u Zagrebu, Department of English Language and Literature
Department of Sociology. [mentor Starčević, Anđel and Trako, Tijana].

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Abstract

For decades, globalizational processes have been at the forefront of both sociological and linguistic research. This paper aims to combine these two perspectives into a sociolinguistic analysis of the degree of anglicization of the public space of the city of Pula. Through a quantitative linguistic landscape analysis and qualitative ethnographic research through semi-structured interviews, the paper aims to compare the degree of anglicization of Pula’s linguistic landscape with the atitudes of Pula’s citizens towards not only the English language, but also towards Anglo-American culture in general, in order to see whether a possible high degree of anglicization can be ascribed to a wider process of cultural homogenization brought about through globalizational effects. Furthermore, this paper takes into account the importance of the tourist industry for the city of Pula, and aims to see whether Pula’s anglicization is a permanent feature of Pula’s identity or a seasonal one. Lastly, this paper aims to ascertain whether there exists a unique Pula identity, different from the national and Istrian identities, and how this identity reacts to the anglicization of Pula’s public space.

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