Ajduković, Dean and Čorkalo Biruški, Dinka.
(1992).
Empirical Definition of Town Symbols.
Socijalna ekologija, 1(3).
pp. 309-320.
ISSN 1330-0113
Abstract
The essay is discussing the results of empirical defining of town symbols - the method used has been the visual simulation of the real environment. Conceptual analysis of the notion of megalopolis on the example of Zagreb, as well as the analysis of the contents of touristic monographs and town guides, have helped defining of seven dimensions of the concept of town - they are illustrated by carefully selected series of colour slides. Two groups have been canvases ("experts" and „laics“); they have been asked to consider every scene and decide in what degree it is characteristic of Zagreb. Within every dimension highly characteristic scenes ("symbols") as well low-characteristical symbols ("non-symbols") have been determined. Similar method has been applied to the whole of 88 scenes. It has been shown that the groups differ in their estimates on the characteristical in only two dimensions (Architecture and Health-educations), thus the professions seems to be determining the differences in the evaluations among the members of both groups. The results have been studied and compared to the results of other, mainly foreign, research programs results.
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